Perlis buys Cohn Turner, has no immediate plans for rebranding

New Orleans clothing store Perlis announced today it has purchased the Cohn Turner store in Baton Rouge at 8366 Jefferson Hwy., but says there are no immediate plans to rebrand the store. “We are committed to serving Cohn Turner’s existing loyal customer base and continuing to meet their expectations concerning the quality of merchandise offered in fashion, business, and formal attire,” says David Perlis, president of Perlis. “Our intent is to provide a broader range of clothing in the realms of dress casual and sportswear, as well as an expanded choice of lifestyle accessories.” However, Perlis brand clothing—which in most cases features Perlis’ distinctive crawfish logo—will begin to be sold at Cohn Turner. “Baton Rouge has been our home for generations, and we are proud to be able to continue serving our customers through the Perlis brand,” says Ed Bernstein, general manager of Cohn Turner. “The phase-in of the Perlis brand will take place gradually, so we foresee this process as being a smooth one—most importantly for our valued customers.” While there will be no immediate rebranding of Cohn Turner, Perlis officials have not ruled out the option of doing so in the future, depending on sales. Perlis currently has three stores in the New Orleans area. The first one opened 75 years ago. Perlis says it acquired Cohn Turner to expand its reach across south Louisiana with “excellent service and long-term relationships with customers.” Financial terms of the deal were not disclosed. —Adam Pearson