Pennington unveils national advocacy campaign around obesity

The Pennington Biomedical Research Center is launching a national advocacy campaign today designed to raise awareness of obesity and the work the Baton Rouge-based facility is doing to address it. Dubbed “Obecity, USA,” the campaign consists of 30- and 60-second television spots, radio ads and out-of-home advertisements—including billboards and place-based signage in arenas and stadiums—that