Economic DevelopmentNonprofitsHealthcare

Welcome to Obecity, USA

Pennington Biomedical Research Center is launching the campaign to put obesity, and itself, in the national spotlight.

August 16, 2021

By Julia-Claire Evans

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John Kirwan Pennington — SETTING GOALS: Dr. John Kirwan, executive director of the Pennington Biomedical Research Center, says the Obecity, USA campaign has three goals: 1) raise awareness of the obesity problem, 2) boost Pennington’s national profile and 3) increase funding at the center. (Collin Richie)

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Pennington Biomedical Research Center has been sharing its research on obesity with the medical community for about 30 years. Now, the center is looking to step into the national spotlight with its Obecity, USA campaign and a major rebranding. The purpose of the Obecity, USA campaign is three fold, says Dr. John Kirwan, executive director

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