Rod Olson, the longtime general manager of Zapp’s Potato Chips, has been named president of the company. Olson replaces Zapp’s founder Ron Zappe, who died last month of complications from cancer. Olson started with Zapp’s in July 1985, one month after the company was founded, working as a route salesman selling and stocking chips in grocery stores. He moved up from sales to supervising chip production, and in 1993 he was named general manager. “My vision is uncomplicated and exactly the same as Ron’s: ‘Make great-tasting potato chips at a reasonable price.’ That’s it,” Olson says.
Olson named new Zapp’s president
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