New ownership group takes over LSU sports multimedia marketing

Author Profile Image
By Stephanie Riegel
0
Prefer us on Google
LSU quarterback Joe Burrow (9) celebrates a touchdown against Oklahoma during the first half of the Peach Bowl NCAA semifinal college football playoff game, Saturday, Dec. 28, 2019, in Atlanta. (AP Photo/John Amis)
Sign up for the free Daily Report email – local news about the people, companies and issues that impact business impact business in Baton Rouge and beyond.

OUTFRONT Media Sports, the collegiate multimedia rights holder for LSU, the University of Maryland, the University of Virginia and eight smaller universities, has been acquired by a new, full-service sports marketing agency—a deal that has the potential to increase multimedia revenues for LSU Athletics. The new firm is called Playfly Sports and is spearheaded by

This article is only available to paid Insiders
Already an Insider? Sign in.

Comments (0)

From Our Partners

Daily Report Poll

ASK AI

Ask anything about Baton Rouge business

Ascension Parish
Tin Roof
Real estate projects