Ridership on CATS’ Red Stick Trolley has continued to dwindle, even after a marketing campaign launched earlier this spring to promote the route, and the Capital Region Planning Commission is currently conducting a formal analysis of the route—the required first step to changing or eliminating routes in the bus system. The CRPC study is called a
Marketing campaign fails to attract riders to Red Stick Trolley, route’s future in doubt
Sign up for the free Daily Report email – local news about the people, companies and issues that impact business impact business in Baton Rouge and beyond.
