Baton Rouge-based Lamar Advertising Company has completed a $418.5 million deal that adds some 8,500 billboards across five U.S. markets to its portfolio. Lamar announced the acquisition of Fairway Outdoor Advertising’s billboard operations from GTCR today. The deal means Lamar will now be operating in the following metro areas: Greenville/Spartanburg, South Carolina; Raleigh-Durham and Greensboro-Winston-Salem,
Lamar expanding into five new markets with $418.5M acquisition
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