Lamar adds 1,500 billboards to its portfolio through acquisition

July 8, 2025

Contemporary Design — Lamar Advertising Company has renovated the old Chase building on Corporate Boulevard with beautiful contemporary design features. The office entrance has a fanned billboard, an example of billboard design before digital billboards.

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Lamar Advertising Company has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry, the company announced Monday afternoon. The acquisition, which closed on July 2, adds more than 1,500 billboards, including 80 digital displays, across 10 states to Lamar’s portfolio. The deal also expands Lamar’s presence in the Midwest,

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