Want to attract, retain and persuade customers? For starters, remove all pre-existing ideas about those customers, a Canadian-based sales expert told attendees of LABI’s annual meeting. During his luncheon keynote, UnMarketing President Scott Stratten challenged traditional business outreach methods, putting the focus of marketing back on relationships and service. “When you see a logo, you
LABI luncheon speaker: ‘Un-market’ your business
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