One Baton Rouge business that has been active in the NIL space is Mercedes-Benz of Baton Rouge. The dealership has in recent years partnered with star LSU athletes like Garrett Nussmeier, Flau’jae Johnson and Angel Reese. READ MORE The End of an Era: How LSU is navigating the new world of college athletics From
Capital Region executives weigh in on the past and present NIL landscape
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