A family-owned shop built on neon, grit and personal service succeeds one sign at a time

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Scott Jones was born in 1975, the year his father, Buck Jones, officially opened the doors of Jones Signs in Baton Rouge. “This is what I’ve known most of my whole life,” Scott says. Five decades after its founding, Scott runs the company his father built from nothing—literally nothing. The original shop had gravel floors,

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