Principal • Attracct Accounting & Tax Advisors
John Roberts Jr. wants business owners to understand the scoreboard. At Attracct Accounting & Tax Advisors, that means turning financial reporting into plain English—and giving clients the clarity to decide what comes next.
In four and a half years, he has expanded Attracct tenfold into a team of more than 20 regional and global colleagues, serving hundreds of partners. The firm has earned recognition among the nation’s fastest-growing financial services companies while building a culture honored by Business Report’s Best Places to Work.
His impact is visible at moments of transition. He helped two local companies sell to private equity in 2024 and 2025 and assisted four others with sales or partner buyouts. At his father’s struggling business, Amazing Windows and Doors, he tripled monthly sales in a year through cultural changes and hiring.
Roberts renovates blighted properties into safe, affordable housing, with a focus on single-parent households. He serves on the board of Alzheimer’s Services of the Capital Area and supports youth ministries, extending his work of building stronger futures beyond the balance sheet.
A leadership lesson I learned the hard way: “Trust but verify. Sometimes a team member doesn’t reach out for help because they can’t see that they need help. Instead of being growth focused, in certain seasons the focus needs to be on quality control and improvement.”
