How Visit Baton Rouge’s Jill Kidder aims to attract more leisure travelers

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It’s not shocking that the new president and CEO of Visit Baton Rouge’s mission is to get more people to visit Baton Rouge.  But visitation in the Red Stick takes many forms, Jill Kidder says.   Under her direction, Kidder plans for Visit Baton Rouge to reel in more visitors from key demographics such as

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