Partnering with a brand outside your industry can be a win-win way to create new value for your clientele, Harvard Business Review reports. One example of this practice was Uber and Spotify’s 2014 collaboration where Uber riders could use Spotify to wirelessly control the music being played during their ride. The partnership benefited both brands,
How leveraging social media followers can lead to brand partnerships
Sign up for the free Daily Report email – local news about the people, companies and issues that impact business impact business in Baton Rouge and beyond.
