The focus of Baton Rouge-based H&E Equipment Services is now squarely on its fastest-growing business segment: equipment rental. In recent years, H&E has repositioned itself as a pure play rental business. While the legal name of the company has not changed, a new sub-brand—H&E Rentals—has been introduced to reflect the shift in business strategy. H&E
Here’s how H&E has repositioned itself as a pure play rental business
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