Alphabet-owned Google will buy fitness tracker pioneer Fitbit Inc for $2.1 billion, as the search giant takes on Apple and Samsung in the fast-growing market for wearable devices.
Google said this morning that it sees an opportunity to introduce “Made by Google” wearable devices into the market and invest more in wearable technology, Reuters reports.
Fitbit has been offered $7.35 per share in cash, the company said, a premium of about 19% to the stock’s closing price on Thursday.
The deal comes at a time when Fitbit’s share of the fitness tracking market is being threatened by deeper-pocket companies such as Apple and Samsung, as well as cheaper offerings from China’s Huawei Technologies and Xiaomi Corp.
“We believe Google is a natural fit. The deep health and fitness data, coupled with the 28 million active users on the Fitbit platform, offer a tremendous value,” analysts from finance group Craig Hallum wrote in a note.
Fitbit said if Google fails to obtain antitrust approval for the deal, the internet company would need to pay a termination fee of $250 million.
Fitbit also said health and wellness data of its users would not be used for Google ads. Google said it would give Fitbit users the choice to review, move or delete their data. Read the full story.
