Franklin changes its name, drops ‘press’

Franklin Press, a Baton Rouge business that was founded in 1922, has changed its name and logo. The company is now known as Franklin, to promote its data and direct-mail businesses. “Ninety-five percent of what we do is in the direct-mail business,” says Michael McNab, director of marketing. McNab says the company name was becoming an issue when Franklin was looking for new clients. “We would go to a business and they would say, ‘We already have a printing company,'” he says. Franklin hired Baton Rouge–based Object 9 to design its new logo, and a new website gofranklingo.com is set to launch later this year. Franklin has a number of national clients, including Capital One and Harrah’s Entertainment. —Timothy Boone