Chuck and Denise Kerr were looking for a fresh concept when they came upon the Texas-based burger chain MOOYAH. The two had previously been Subway franchisees in Oklahoma.
“Coming from Subway, I was accustomed to fresh ingredients. MOOYAH is the hamburger version of ‘build your own,’” Chuck Kerr says in The Franchisee feature from the current issue of Business Report.
The couple, who had been living in Dallas before moving to Baton Rouge, were drawn here for a few reasons. One, MOOYAH didn’t have any locations in Louisiana. Two, Denise is from Thibodaux and the couple have family in Robert. Three, the couple’s youngest daughter decided to attend LSU.
The Kerrs opened the first MOOYAH franchise in Louisiana on Siegen Lane in November last year, and the couple is currently in the process of planning a second Baton Rouge location.
“My goal was to come into the Baton Rouge metropolitan area and have three stores open within three years,” Chuck Kerr says. “I don’t know if I’ll hit that goal, but we are on track. Maybe after the summer of 2015 we’ll put in a second one, then we’ll see about the third one.”
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