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Family businesses are personally invested in their local community, their identity as a family, and their company’s success. Uniquely connected to the past and the future, they are driven by a desire to create a strong legacy for future generations. This special advertising section highlights some of the local families whose businesses contribute to Baton Rouge’s character and economic growth.

Faces of Family Business: Red Stick Visual Solutions

Because both sets of their parents own businesses and work closely together, Michael and Erin Franco always joked that it was inevitable they would someday do the same. When Michael’s engineering job was affected by the pandemic, it was the push they needed to take a leap of faith and start their own company together. Michael’s work for NASA...

Faces of Family Business: Pointe Coupee Pecan

Donald Lee Bergeron began testing recipes in his kitchen at home and came up with our original pecan candy.

Faces of Family Business: Valluzzo Companies

In 1958, Doc Valluzzo met Ray Kroc and began the family’s first partnership with McDonald’s in Alabama. Along with his son Charlie, Doc moved to Baton Rouge in 1964 and opened the first McDonald’s in south Louisiana. 

Faces of Family Business: The Paretti Family of Dealerships

The Paretti family began its automotive business in 1936 as a service station. Over the years the business has sold and serviced numerous brands, including Pontiac, Alfa Romeo, Triumph, MG, Chrysler, American Rambler, Mazda, Jaguar and Land Rover. Company President Craig Paretti and his sister Stacey Paretti Rase serve as fourth generation operators with the fifth generation waiting in the wings....

Faces of Family Business: Advanced Office Systems Inc.

After working in the business technology industry for six years in Orlando, Florida, Paul Pokorney established Advanced Office Systems in 1981 when an opportunity arose to start his own company. Baton Rouge was a good fit since Louisiana was experiencing growth in the gas and oil industry. The odds were stacked against Paul because the economy was in decline and...

Meet Genesis 360 Maintenance & Construction

Genesis 360 started out as a parking lot striping company, then evolved into a full-service maintenance and construction company. After getting his construction license, owner Craig Stevens positioned the company as a one-stop shop for services related to building maintenance, grounds maintenance, and construction. Genesis 360 now does work across the country for commercial business owners, shopping centers, and the federal government.