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HISTORY
After several years as a financial advisor, Pete Bush and two others formed Horizon Financial Group in 1999. His brother Andy Bush joined the group a few months later, but left to run his own firm from 2004 to 2009. At that time, he rejoined Horizon and became a partner. After lengthy careers in broadcast media and healthcare, a third brother, Bill Bush, joined the firm in 2015 to bolster the advisory team and serve as Horizon’s Media and Marketing Manager. Horizon’s other partners include husband and wife team Clint and Brooke Gautreau, and CCO Colby Barnett.
WHAT VALUES OR PRINCIPLES GUIDE YOUR BUSINESS?
Our parents had six kids in six years and part of our formative years were spent growing up on a farm in southern Indiana, near Louisville, KY where we were born. Farming requires teamwork—sometimes hard work—and you can’t quit until the work is done. Moving to Louisiana in 1979 taught us sacrifice, courage and commitment. Our relationships are built on faith, trust and confidence.
WHAT IS IT LIKE TO WORK WITH FAMILY?
With so much history together, there are wonderful and fun aspects that are hard to replicate, like shared stories and inside jokes. Sometimes no words are needed. But there are other situations and conversations that can be tougher because we’re family. Appreciating each other’s strengths and unique abilities is crucial in making it about addition and multiplication versus subtraction and division.
HOW HAS YOUR BUSINESS CHANGED OVER THE YEARS?
The early years included several different partnerships and business structures that created some internal conflict and energy draining interactions, but the core group has remained together. Since late 2010, everyone started seeing the business through the same lens and we went from a collection of individual practices to one ensemble team rowing in the same direction. This collective culture, knowledge, trust, reputation, and usefulness has blended under our common vision.
WHAT’S ON THE HORIZON FOR YOUR COMPANY?
We continue to look for new ways to add value and support for our loyal clients, via emerging technology and adjacent services. After acquiring three practices, with another set to close, we see more M&A activity opportunities across the southeast in our future as this fragmented industry continues to consolidate. We recently hired two new team members to stay ahead of this growth, bringing our total to 14, while simultaneously grooming the next generation.
8280 YMCA PLAZA DR., BLDG. 5, BATON ROUGE, LA 70810 • 225.612.3820 • HORIZONFG.COM
