Facebook has struck a deal with Universal Music Group enabling users to upload videos featuring music from Universal’s library across the social media network as well as Instagram and Oculus, Reuters reports.
Through the agreement, which is Facebook’s first with a major record label, the social media company will no longer have to require users to take down videos featuring music from Universal’s catalog due to copyright infringement. Terms of the deal were not disclosed.
Facebook’s deal with Universal Music Group comes as the world’s largest social media site is making a big push into video in an effort to keep users on its site and attract advertisers.
Earlier this year, it launched its Watch video service, featuring shows from the likes of Buzzfeed, Major League Baseball and Discovery Communications.
The partnership comes days after Bloomberg reported YouTube had signed a long-term agreement with Universal Music Group and Sony Music Entertainment.
