Facebook, which is trying to sell marketers on the idea that modern advertising is becoming social, has introduced new profile pages for businesses in addition to new paid ad features that will even reach people on mobile devices or as they log off, The San Francisco Chronicle reports. The Menlo Park, Calif., firm says it’s converting profile pages for companies and brands to the Timeline design, with a big photo on top, which Facebook has been phasing in for profile pages of regular members since September. Facebook is also introducing premium services that will place ads—in the form of news feed stories and sponsored stories—on mobile devices for the first time. Mike Hoefflinger, director of the social media giant’s global business marketing, says Facebook is offering the Internet version of the way small-town shop owners did business 150 years ago: personally getting to know their customers, their stories, and what they want and need to buy. “We are, in a way, going back to the future,” Hoefflinger says. “We are going back to stories; we are evolving from ads to stories.” Read the full story here.
Today’s poll question: What do you think of the new Facebook Timeline design and features?
