Essay: Needing a new brand

What is the essence of Baton Rouge? What is our brand? Let’s begin by focusing on the positives while embracing change.

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Stafford Wood is the founder of Covalent Logic, a corporate communications agency based in Baton Rouge. With offices in Austin and Houston, she works along the I-10 corridor for clients including Shell Chemical, Cleco, BTR airport, Manda Fine Meats and other local and national organizations. When a company comes to me

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