With a goal in mind of organically expanding her customer base, Meredith Waguespack—owner of the nine-year-old lifestyle T-shirt brand Sweet Baton Rouge—has tapped into a new market: local women who like to work out. It’s a growing clientele she’s been forging since the February launch of her Don’t Stop, Just Geaux apparel brand and workout
Meredith Waguespack builds a brand
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