Downtown Coca-Cola sign to be turned on for Festival of Lights

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Among the lights that will be aglow downtown Friday night at the annual Festival of Lights will be the iconic neon Coca-Cola sign atop the historic Richoux Building, which sat vacant for years before a Raising Cane’s opened in it earlier this year.

Though a dispute over the ownership of the sign between building owner Mike Crouch and the Arts Council of Greater Baton Rouge remains unresolved after six months of negotiations, Crouch’s attorney says his client will allow the sign to be illuminated for Friday’s festivities.

“The parties are going to cooperate in making sure the sign is lit,” says Jim Clary, who represents Crouch. “Our agreement is that whatever is required we are going to make sure access is permitted to the Arts Council so they can bring whoever they need to address whatever requirements the sign has. Mr. Crouch is cooperating fully.”

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The sign at Third and Florida streets has remained off since May, when the dispute arose over its ownership, and it was unclear at the outset of this week if it would remain dark for Friday’s annual holiday event. Daily Report has the full story.

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