Crown Crafts signs deal to make Pampers-brand products

Crown Crafts has signed a licensing agreement to start producing Pampers-brand baby products. Terms of the deal were not disclosed, but the first products with the Pampers brand should be available in stores in the spring. Some of the Pampers-brand products will include bedding, blankets, bibs and slings. E. Randall Chestnut, chairman, president and CEO of Gonzales-based Crown Crafts, says he was pleased to have a chance to partner with Procter & Gamble, which makes Pampers. Pampers officials say the move will allow the company to move from a disposable diaper brand to a true parenting company. “Since the Pampers brand is a true ‘trustmark’ and symbol of quality for consumers, we are very careful about only partnering with companies that share our values and emphasis on quality, innovation and integrity. Crown Crafts is just such a company and we are excited about working together with them to better serve babies and parents,” says Patrick Kraus, marketing director for North America Pampers.