FOR THE COVER ITSELF:
Photo options are in folder marked “Cover Options.” I’d like to see two options … one with a person [I think image 10 is strongest … I don’t really want someone standing there cutting up food]; the other, a food “glamor shot” [No. 17 is cool … shows some action]. But I’m giving you the whole folder in case you see something that might work better.
RESTAURANT COVER PACKAGE OUTLINE [IN ORDER OF APPEARANCE, IF POSSIBLE]
MAIN STORY: Narrative story + one full-page dramatic shot and secondary photos.
THE MENU IS A BUSINESS PROPOSAL: Short story + stock art.
DINING’S HOTTEST REAL ESTATE: Broad view map, areas mentioned shaded, with photo and blurb.
IT’S ALL ABOUT LOCATION: Short story + one photo.
MANAGING MULTIPLES: Q&A + one photo.
WHEELS ON, WHEELS OFF: Short story + one photo.
CHEFS OF INFLUENCE: Two-page spread of Executive Spotlight-style images, put together to appear as though they were shot at the same time. Plus small IDs and blurbs on each.
THE CHAIN STARTS HERE: Infographic of six chains that got their start here, with one or two photos of each.
ICONIC DISHES: Blurbs about five signature dishes in Baton Rouge + photo of each.
