Covalent Logic working with Hilton

Covalent Logic, a local Web design and development firm, is working with Hilton Hotels to help the global hospitality chain boost its presence on social networking sites. Covalent Logic helped design the background for a new Twitter feed from Dave Horton, the global head of Hilton. Check in with Dave allows Horton to Tweet about his travels and visits to Hilton hotels, says Stafford Kendall, owner of Covalent Logic. “Our primary goal is to allow connections between everyone out there and the actual global head of Hilton,” Kendall says. Her company also worked on Facebook design and strategy for Hilton. A number of individual Hiltons were already on the huge social networking site, but the company didn’t have a corporate presence. Kendall says Hilton approached Covalent Logic because of work the company did in the past. “We’ve got a really robust creative community here in Baton Rouge,” she says. “It’s often surprising for people to find out that Baton Rouge is competing on the national front for accounts.”