CONTENTS

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PUBLISHER’S VIEW

6 La. sets the example for school choice

 

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STARTUP

8 Big Story

9 Zoom

10 Digital Business Report

13 The Public Record

14 Talking Points

15 The Best Advoce

17 Evolution of an idea

19 Case Study

20 Real Estate

23 Design

 

NEWS

46 A Texan in charge

Celton Hayden rose through the ranks to lead one of Louisiana’s fastest-growing brands.

50 Waiting game

The West Coast port strike hits home for some Baton Rouge businesses.

 

FOCUS: TECHNOLOGY

52 Schooled in analytics

A new LSU program teaches companies how to make the most of big data.

54 Making it click

Search engines and social media sites are making it harder to market your company online. Here are seven strategies for getting it done.

 

THE LIST

56 Telecommunication companies

57 Caterers

58 Convention and meeting centers

 

VIEWPOINT

71 The Big Picture

72 Inbox

 

YOUR BUSINESS

73 Company News

76 Flashback

77 Moving Up

78 E

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