COVER STORY, PAGE 32
PUBLISHER’S NOTE
6 Is America going PC crazy?
STARTUP
8 The Big Story
9 Zoom
10 Digital Business Report
12 Public Record
15 Best Advice
16 The Franchisee
17 Day in the Life
18 Who’s on the Board?
19 Evolution of an Idea
21 Executive Session
22 Tip Sheet
23 Recommended Reads
27 Caffeine City
28 Noted
30 Data Bank
NEWS
45 The doctor is in
Baton Rouge General’s new chief transformation officer is changing both the hospital’s business model and the way it delivers health care.
48 Company on the rise
With a new name and corporate headquarters—and multimillion-dollar revenue growth in the past decade—Baton Rouge-based Setpoint Integrated Solutions is poised for even better things.
FOCUS: MONEY & FINANCE
50 Small business and the credit crunch
52 Investing in the boom
Wall Street has yet to discover the Gulf Coast’s industrial expansion, so now’s the time to get in.
55 Fueling your business
THE LISTS
56 Banks
57 Credit Unions
VIEWPOINT
58 The Big Picture
60 Inbox
YOUR BUSINESS
61 Company News
64 Flashback
65 Moving Up
66 E
