City-parish launches ConserveBR energy-efficiency program

Plans for a widespread energy-efficiency outreach program to be conducted through in-person meetings, online resources, citizen dialogues via social media and an ambassador program were announced by Mayor Kip Holden today. The mayor laid out details of the program at a press conference held at the Coca-Cola production and distribution facility on Plank Road, which was constructed in large part with recycled materials and is designed to incorporate energy-conservation measures in day-to-day operations. It opened in April 2009 and became the first Coca-Cola bottling plant in the United States to receive Leadership in Energy and Environmental Design certification from the U.S. Green Building Council. The ConserveBR program is targeted toward both city-parish employees and Baton Rouge residents. The city-parish has launched a new website—which you can see here—to serve as a resource for citizens interested in learning how to conserve or be more efficient with energy, and to engage the community in an ongoing dialogue about commitments to conservation and environmental sustainability. The slogan for ConserveBR is “Start It. Save It. Own It.” A ConserveBR Energy Ambassador program will challenge citizens to commit to becoming a “Starter,” “Saver” or “Owner” of the program’s conservation and sustainability goals. Full details are on the website. ConserveBR is fully funded by an Energy Efficiency and Conservation Block Grant awarded by the U.S. Department of Energy through the American Recovery and Reinvestment Act.