Delivering an engaging presentation can be a daunting task. Sure, as a presenter, posing a compelling message and mastering powerful delivery should be your top priorities. But there’s another critical component often overlooked by presenters, yet never unnoticed by viewers: High-quality design.
Forget Microsoft PowerPoint or even Prezi; try using the platform beautiful.ai to create some of the best presentations, recommends ThreeSixtyEight CEO Kenny Nguyen, who provided Baton Rouge professionals some pointers on public speaking during a “Some Assembly Required” workshop.
Tastes and technologies will change, but there are three timeless elements to presentations with good design: They’re simple, understandable and memorable. Here are the parts that make up the SUM:
Simple: Limit each slide to one idea. Not only does it put greater emphasis on your point, it also allows your audience to stay with you rather than look ahead. Only dedicate slides to the most important information; to fill in the gaps, the audience will have to listen to you.
Understandable: Break out of the template you’re using, especially if it hinders your ability to lay out text and images in effective ways. Keep text clear and concise. Slide transitions (fizzle, fade, etc.) are usually a bad idea, but if you’re tempted, limit it to two per presentation.
Memorable: Bring your presentations to life with strong images and graphics, while avoiding stock photos like the plague. Visualize your data with infographics, which can be an easy process if you use websites like Piktochart and Canva. Also, consider connecting your audience to your message by literally giving them a different perspective. For example, Nguyen once blurred all the text on a screen and put it in a microscopic font size to convince a crowd they needed to donate to a fund for visually impaired children.