The Pennington Biomedical Research Center is rolling out a new wellness program for the public that will provide clients with access to Pennington’s research expertise and advanced state-of-the-art technology to assist them with weight loss, wellness and sustained weight management. The Elite Health and Wellness Program, as it is called, runs for 24 weeks and has two levels of services: one costing $4,000; the other, $6,000.
The program is the first of its kind for Pennington and represents a new business model for the research institution, which has struggled for years to develop a sustainable funding stream and monetize the R&D that comes from its researchers.
“Research institutions everywhere are struggling to figure out how to really complement their other sources of research funding, like grants,” says David Winwood, chief business development officer at Pennington. “We do well in that but it is a tight market so we feel this is one area where we can open up and bring in some other opportunities.”
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