Online retail expansion aids brick-and-mortar survival

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PUMP YOU UP: Serin Dawud and Raina Vallot, who launched Power Pump Girls Inc. in 1997, are among the Baton Rouge companies participating in eBay’s retail revival program. (Courtesy eBay)

Baton Rouge retailers continue online expansion while maintaining a strong brick-and-mortar presence, with help from social media and "nano-influencers."


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