As retailers continue to see the need for both strong brick-and-mortar and online operations, the so-called “Amazon effect” will continue to ripple—though in Baton Rouge it might more aptly be called the “eBay effect.”
Some 65 local sellers are currently participating in eBay’s “Retail Revival” program, so by the time the program wraps in September, watch as its range of participants—from mom-and-pops like Time Warp Boutique to large private companies like BBQGuys—develop and expand their presences on eBay.
On a related matter:
Survival of the ‘Insta-worthy’
The brick-and-mortar retailers that survive 2020 will be those that recognize and master the buzzy concept of “Insta-worthiness,” which has become something of a Darwinian fight for relevance throughout the industry.
Basically, what it means is that Baton Rougeans will notice more creative marketing on social media—particularly Instagram—from a growing number of retailers. But marketing strategies will vary slightly.
More clothing boutiques and jewelry stores will likely use “nano-influencers”—ordinary people, particularly younger women in their 20s, who have as few as 1,000 and as many as 5,000 Instagram followers and are willing to advertise products on the social media platform, either for a small fee or, more commonly, in exchange for a free product. Not only are nanos here (as first reported by Business Report in late 2018); they’re here to stay—at least throughout 2020.
For some mom-and-pops, Etsy will also help to provide another revenue stream, allowing retailers to market directly to buyers through an online sales platform. Increased usage of Etsy will be especially prevalent among businesses that make their own goods.