Photography by Don Kadair
Position: Marketing manager
Company: LetreceG Consulting
Hometown: Baton Rouge, Louisiana
Education: Mater of Science in Entertainment Business, Full Sail University; Bachelor of Arts in Mass Communications, Loyola University New Orleans
What was your very first job and what was your takeaway from the experience?
My very first job was working as a shampoo girl in a hair salon. I kept that job every summer from 9th through 12th grade. My main takeaway from that job was learning the importance of consistency in the workplace. Also, I loved to see how women walked in one way but left with a completely different demeanor and outward exuberance after being pampered and styled.
What’s your ideal morning routine to get a working day off to a great start?
My ideal morning consists of a vanilla latte and listening to music before I face the world. Music has always motivated me. When I need to get amped, get relaxed or get focused, I have certain playlists to help me get there.
You published “The Write Way: A 21-Day Interactive Journey to Self-Love and Awareness” in 2017, and you’re a motivational speaker who gives speeches and conducts seminars across the country. Where do you turn when you’re in need of some motivation yourself?
As stated before, music is a constant go-to quick fix for me. Also, I have a phenomenal support system of friends, family and associates who constantly encourage me and give me reassuring words when I need to re-center myself or be reminded of my potential and success.
One of your areas of expertise is social media. What do you think is one of the biggest social media mistakes business owners and entrepreneurs make, and what’s one piece of advice you’d give someone who is not currently leveraging social media to benefit their business but would like to?
One of the biggest mistakes is not taking the platform seriously. Social media is not just about sharing family photos. It is big business and an essential element in effective marketing. What makes social media so great is anyone’s ability to connect with whomever they wish, regardless of social status or geography. With that in mind, the core of this concept is communication and conversation. No one wants to sit in a one-sided conversation. The same is true with social media. You cannot just put out information and not engage your audience in dialogue. Putting up engaging content is key, but also responding to messages and comments is crucial to growing an authentic following.
You also have a lot of experience in marketing and branding. What are some local companies, people or events who you think are particularly good at marketing and branding?
One of my favorite local branding companies is the Byan Group. They do a great job of telling an agency’s story in a compelling and creative way. They are young, new and innovative, and trying to elevate brands in the Baton Rouge area.
What are your best productivity hacks?
How do you eat an elephant? One bite at a time … I tackle large tasks by breaking them down into small portions and setting small goals that lead to the overall goal. I make daily “to-do” lists. This helps me to prioritize and rearrange as needed. Also, when I can strike tasks off the list as being completed, it gives me a boost and sense of accomplishment. Finding joy in the small victories are just as fulfilling as the big wins.
You’re taking me out to a business lunch in Baton Rouge. Where are we going and what do you recommend I order?
Zea’s. I would recommend the duck empanadas and Thai ribs.
What’s something about your job that might surprise people?
Marketing and branding takes tons of planning. Some people see this industry as fluff or just fun, but to be done well, it takes meticulous planning and analytics. There is a science and algorithm to when making posts would be most effective and seen, along with what buzz words are most likely to garner engagement.
Why do you think setting goals is important, and what are some short-term goals you’ve set for yourself?
Setting goals is important because it prevents life from “just happening” to you. Too often, people just go with the flow, and before they know it, they look up to find themselves in a place they never planned. And, moreover, can’t really explain how they got there. Of course, there is plenty in life that is uncontrollable, but by having dreams and making plans/goals on how to achieve them, you become the ruler and master of your fate. Some short term goals I currently have are to do more mentoring and to hold workshops to assist interested parties in marketing and branding tactics and skills.
What are your hobbies, or your favorite things to do in your free time?
Music and movies are two of my favorite things. In my free time, you can find me at a theatre or a concert. I also really enjoy going to “Painting with a Twist” sessions with friends.
What’s something you’ve learned the hard way?
You cannot make anyone do anything. They have to have the fortitude and will to work and progress. Regardless of the potential you may see in someone or how bad you want something for them, they have to want it for themselves. You cannot do the work for someone who is unwilling to work for themselves.
As someone with a very busy work schedule, what’s your approach to avoiding burnout and achieving a healthy work-life balance?
I live by the belief that I cannot truly be a light or help to others if I am not those things first for myself. So, I make it a priority to replenish myself and refuel so that I can be the best version of myself as much as possible. I take spa days, quick trips out of state to attend concerts, I make it a point to watch movies or television shows that make me laugh daily because laughter is a necessity in life (I am a huge fan of classic shows like Martin, The Jamie Foxx Show, and How I Met Your Mother). Also, I’ve regulated myself to the school of thought that as long as I give and do my absolute best, then I am content with whatever outcome occurs. I have peace in knowing that I could not do anything else so I never over exert myself more than I can handle.
Can you name someone who has had a great impact on you as a leader, or someone who has been a mentor to you in your life or career? How have they changed your outlook?
My Christianity has always been at the forefront of my personal and professional life. I genuinely strive to live by the Golden Rule in treating others how I’d like to be treated. This goes not just for relationships with family and friends, but even in the workplace. I treat co-workers and colleagues with the respect that I wish to be given. Also, I do not set expectations that I myself are not willing to undertake. An effective leader has a team that knows you are just as willing to be in the trenches with them instead of simply dictating or delegating tasks. In practical terms, Keshala Jackson, who was a previous supervisor of mine with the YWCA was a stellar example of seeing employees in a holistic sense. She was a great leader who mentored and supported her staff both professionally and personally.
What is one of the luckiest things that has ever happened to you?
I’ve never really believed in luck. I do, however, believe in destiny. We are all placed here with certain skills and talents. It is what we decide to do with them that will set the trajectory of our lives. I’ve been blessed with a loving and supportive family. My parents taught me that I could do anything but fail as long as I kept God first, treated people with respect, and tried my best. If I had to use the term “luck,” then I would say I was lucky to be born into the Griffin family. I have a long lineage of strong entrepreneurs, musicians, and artists. I saw firsthand the ups and downs of being a creative being. That insight helped mold me into the woman I am today.
What is one thing you absolutely determined to do in life?
I am absolutely determined to have speaking engagements and workshops internationally.