Position: President/CEO and physical therapist
Company: Moreau Physical Therapy
Family: Wife, Charlotte, and three children: Ava Grace (16), Adrian (14) and Luke (11)
Hometown: Baton Rouge, Louisiana
Education: Catholic High School, B.A. from LSU, and Master of Physical Therapy from LSU Health Sciences Center-New Orleans
In the news:
Since its founding in Baton Rouge in 1977 by Al Moreau Jr., Moreau Physical Therapy has grown to include 14 locations in the Baton Rouge, Lafayette and New Orleans areas, while services have expanded to provide for aquatic therapy, pediatric therapy, neurological rehabilitation, wellness, weight loss, occupational health and preventative services. As for continued growth, Moreau III says “an area that we see great opportunities is in our loss prevention services working with industry and municipalities.”
What was your very first job, how old were you and what was the biggest takeaway from the experience?
My first job was working as a lifeguard at Fennwood Hills Country Club in Zachary when I was 13 or 14 years old. This job taught me to put the safety and care of others first, and it was nice to earn my own money to use as I wanted.
What time do you typically get up on a workday, and what’s your ideal morning routine to get it off to a great start?
I typically get up at 5 a.m. and either spend an hour exercising or catching up on emails to prepare for my work day. After that I like to get breakfast going so I can spend some time with my family before everyone goes their own way with work, school, etc.
What are some of the greatest lessons you’ve learned from your father, Al Moreau Jr., who founded the company in 1977?
There is not enough room on this page, but I have always been fascinated with the way he has a positive effect on people that he comes into contact with, whether socially or professionally. It has always been a running joke that no matter where we were he would always run into people that he knew. It later became evident that people gravitated towards him due to the way he treated people, and one of the best lessons he taught me is to take pride in really helping others and loving what you do.
At what age did you know you wanted to follow in your father’s footsteps and take over the family business, and what about physical therapy and the business interested you?
I remember following him around the clinic or sports events he covered as a young child and loving what he did to help people. I first consciously remember saying I wanted to be a physical therapist in 8th grade and went from there. As I said before, what interests me in this business is the opportunity to interact with and help so many people. We have expanded to now provide physical therapy, occupational therapy and speech therapy in many different settings, but one thing remains the same and that’s taking great care of our patients. In each of these fields we are fortunate to be able to spend time with our patients, get to know them and utilize this knowledge to create treatment plans to help our patients achieve goals that are important to them. As we have continued to expand, we are able to offer our services to a wider range of patients and it is a great feeling to know that our team is able to help so many people.
Since the company’s founding, it has expanded to more than a dozen locations serving the Baton Rouge, Lafayette and New Orleans metro areas. What’s your strategy for continued growth of the company, and in which markets do you see the greatest opportunities right now?
Our strategy is to continually look for ways that we can expand our services to grow within the areas we serve as leaders in health and wellness. We have expanded to offer multiple specialties including aquatic therapy, pediatric therapy, neurological rehabilitation, wellness, weight loss, occupational health and preventative services to provide a continuum of care. Change is inevitable, and we are constantly seeking to ensure we are providing the services that fit the needs of the communities we serve. An area that we see great opportunities is in our loss prevention services working with industry and municipalities. We work with many companies creating functional job descriptions, pre-hire and return to work functional testing, ergonomic analysis and preventative care. As employers are becoming more aware of the health of their workforce our offerings are a great benefit to the employer and employee.
How has technology disrupted your industry over the past decade, and how has your company evolved to adapt and take advantage of new opportunities?
The biggest disruption for our team has been in transitioning to electronic records, but this has also provided a more consistent and thorough way to document and communicate on our patients’ care. Technology is a great benefit for the people we serve by allowing patients to request online appointments and offer text reminders for weekly visits. Social media is also a great way to communicate not only services, but a way to recognize our staff and display our company culture to the community.
What’s a leadership skill you’ve learned the hard way?
Not empowering our great team earlier to utilize their skills and knowledge to continue to drive us to be better.
What’s something about your job or company that might surprise people?
Many people do not know that a referral or prescription for physical therapy is not needed to see a therapist and that they can choose the therapist they would like to see.
What are some of your hobbies or favorite things to do in your free time?
I enjoy hunting, fishing, cooking and spending time with family and friends. Between work and my kids events, there is not much free time!
As a husband and father with a demanding career, what’s your strategy for maintaining a healthy work-life balance?
My family is so important to me and I make it a priority to maintain a healthy work-life balance. Starting my day early and exercising to stay focused has helped me to maintain a better work-life balance. It’s important to me to be home in the afternoons and at my kids events, and ensure that Charlotte and I take the time to have quick getaways or date nights together.
You’re taking me out to a business lunch in Baton Rouge. Where are you most likely to take me and what do you recommend I order?
Most of my business lunches take place in my car or at my desk, but if I am going to take you to lunch I would take you to Mansurs on the Boulevard, where I recommend the chargrilled oysters and cedar plank redfish.
What’s one of the smartest purchases you’ve ever made? What’s one of the dumbest?
The smartest purchase may have been my first iPhone so I could work from anywhere. The dumbest is also the iPhone because I can now work from anywhere.
What kind of vehicle do you drive and what do you think it says about your personality?
I’m on my fourth pickup truck and I’ve never put much thought on what it says about my personality … I’ll have to think on that one!
What’s one of the luckiest things that has ever happened to you?
Meeting my wife and having the wisdom—or luck—to convince her to marry me.
What is something you are absolutely determined to do in life?
I am determined to be able to look back at my life and always be proud of the decisions I have made and to continually try to have a positive impact on other people.