For as long as he can remember, Chris Fairley has always been involved in something athletic. From playing collegiate soccer and serving in the United States Coast Guard to frequenting a friend’s Crossfit gym in Baton Rouge, Fairley describes himself as your average fitness enthusiast. In 2015, Fairley saw an opportunity to grow the local Crossfit community and opened his own gym, Crossfit Kingfish. The venture later evolved into a mission to create a space that offers functional training for all fitness levels. He teamed up with business partner Trent Luecke to open Recalibrated Strength and Conditioning on Anselmo Lane, and the pair has spent the last two years expanding their business and personal training options to cater to every type of athlete.
WORKING IT OUT
Recalibrated Strength and Conditioning is rooted in community, according to Luecke, whose passion for strength and conditioning coaching is fueled by seeing the personal transformation of his clients. “We get to know our clients and see them in vulnerable states,” he explains. “That bond is really strong, which ultimately helps with referrals and creates more of a community.” One-on-one coaching makes up the bulk of the gym’s programing. Clients also have access to a variety of classes like cycling, yoga, Crossfit and Crossfit Kids. Since joining together as business partners, Fairley and Luecke have refined their vision for Recalibrated Strength and Conditioning, seeking to set themselves apart by offering a challenging, high-quality, personal product.
Fairley and Luecke say Baton Rouge is lacking when it comes to functional fitness spaces. To help fill the void, they opened a second location in downtown Baton Rouge last year. In their opinion, competition breeds good business, so the more they offer, the better. Whether they’re flipping tires or filing payroll, these Crossfitters-turned-business owners are constantly contemplating new ways to serve their members and grow their client base. Fairley is currently pursuing a physical therapy degree in order to provide rehabilitation services. They also plan to begin offering sports performance training and nutrition consultation. “We are working toward creating a facility that holistically encompasses fitness and wellness,” Fairley says.