Business

3 key components of a successful Blue Ocean Shift

October 17, 2017 Insider

W. Chan Kim and Renee Mauborgne-photog, Francine Fleischer — Best-selling authors W. Chan Kim and Renee Mauborgne

W. Chan Kim and Renée Mauborgne, authors of the best-selling Blue Ocean Shift: Beyond Competing. It was 12 years ago that the business landscape was changed with the release of Blue Ocean Strat…

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