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Baton Rouge is on the verge of transformation. Proposals such as the nicknamed “string of pearls” project—which includes a vision for an LSU arena to attract major entertainment events, a new downtown convention hotel at the River Center, and a reimagined Memorial Stadium—along with the launch of Plan Baton Rouge III— aim to position the city as a more dynamic destination for residents, businesses and visitors, as well as future generations.

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From Publisher Julio Melara:
Now is the time to THINK BIG

This special report examines how five peer and aspirational cities—Greenville, South Carolina; Knoxville, Tennessee; Louisville, Kentucky; Madison, Wisconsin; and Columbus, Ohio—have undertaken similar efforts to redefine themselves.

A common theme emerges from these cities: Turning a vision into reality requires thoughtful execution, strong public-private partnerships, and investments in quality of life. Each city offers valuable insights for Baton Rouge.

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Greenville has transformed its downtown into a hub for talent and investment through strategic mixed-use developments and green spaces. Knoxville is leveraging urban wilderness and a focus on tech-driven industries to shape its future.

Louisville has built on its established industries while expanding into advanced manufacturing and biotech. Madison demonstrates how university-driven innovation and livability can attract both businesses and residents.

And Columbus, despite being much larger than Baton Rouge, provides lessons through its emphasis on innovation and smart city initiatives, which have helped it rise in numerous national rankings.

Business Report explores how these cities have navigated change, addressed challenges and worked to build vibrant urban centers. As Baton Rouge considers its own path forward, the experiences of these cities may offer practical insights and potential strategies for growth.

Five cities share their transformation

Madison on the move: A capital city where innovation and livability go hand in hand

Knoxville’s next frontier: From computing to urban wilderness, the city is reimagining its future

The Greenville transformation: This South Carolina city is on the rise, thanks to strategic planning and world-class partnerships

Beyond bourbon and baseball: Why Louisville’s legacy industries are just the beginning of its modern success story

Columbus is pioneering a new future: There is no such thing as too much economic diversification for this city

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