Companies that will succeed post-COVID-19 are those that strategically create new market spaces out of their existing industries, rather than those that solely focus on how to compete. That’s according to Renee Mauborgne, who with colleague W. Chan Kim co-authored the bestselling Blue Ocean Strategy, which has sold over 4 million copies internationally in 46
‘Blue Ocean Strategy’ author: Focus on creating, not competing, post-COVID-19
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