Tourism in the Capital City generated $1.3 billion spent by visitors in 2025, supported more than 42,200 jobs and drew 9.4 million visitors to the area, according to Visit Baton Rouge President and CEO Jill Kidder. Speaking on Thursday at the organization’s tourism luncheon for National Travel and Tourism Week, Kidder highlighted key statistics from
Baton Rouge tourism had a $1.3B impact in 2025
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