Livingston Parish was once a sleepy, mostly rural parish that a little over 70,000 people called home, and everyone had to go into Baton Rouge for health care, restaurants or retail.
Louisiana’s fastest-growing software firm could have been launched anywhere in the nation. But Mohit “Mo” Vij, president and CEO of 365Labs, always insisted on Baton Rouge.
The Mall of Louisiana, the jewel of Baton Rouge retail less than a decade ago, now finds itself in need of a reinvention to keep the sprawling complex relevant to shoppers, local real estate experts say.
Shifting consumer and economic dynamics are forcing the Mall of Louisiana to reinvent its retail mix to keep customers spending. Experts wonder if it will be enough.