Baton Rouge-based Walk-On’s Enterprises has officially launched a franchising program for Walk-On’s Bistreaux & Bar and says it is seeking qualified franchisees in markets across the southeastern U.S.
“The next logical step in the evolution of Walk-On’s is franchising, and now that we have the people, processes and policies in place, we’re ready to roll,” says Brandon Landry, co-founder of Walk-On’s Enterprises, in a prepared statement. “Walk-On’s has become an institution in Louisiana, and there’s every reason to believe its success here will translate to neighboring states. Especially in college towns, where we have developed a distinctive niche and a lot of brand equity.”
In August, the company announced it had made three hires in preparation for the franchising push. Scott Taylor, president and COO of Walk-On’s Enterprises, says the company has “been flooded with inquiries from all over the country and abroad” since the August announcement.
Walk-On’s currently has four locations in south Louisiana; two in Baton Rouge, one in Lafayette and another in New Orleans. The company recently scrapped plans for a scaled-down version of the restaurant and bar called Walk-On’s Halfcourt on Third Street downtown, but it continues to look for another location downtown for the new concept. Walk-On’s says it will serve as a model for future development in similar downtown sites and in airports, where it says “demand for the concept is building fast.” —Steve Sanoski