Quickick 2.0 – A legendary LSU athletic trainer developed the world’s first sports drink seven years before Gatorade. Now some high-profile Baton Rouge investors are buying the brand with a plan to take on a $7.4 billion industry.


    Quickick is getting a reboot. Legendary LSU athletic trainer Martin Broussard created the sports drink in 1958 after discovering that the salt tabs and soft drinks consumed by his athletes weren't …

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