“I’m not a bell ringer,” Regions Bank Market Executive Amy Province says. “I strive to do my best and to win, but I also don’t have to ring the bell and say, ‘Look at me.’”
Measured and soft spoken, Province—one of this year’s Business Report Influential Women in Business honorees—has led Regions Bank’s operations for Baton Rouge and the surrounding area since 2022. She’s known as a thoughtful tactician, keeping a sharp eye on market trends to help her corporate and municipal clients meet their goals.
Birmingham, Alabama-based Regions operates in 16 states and has the fourth-largest market share in Greater Baton Rouge with a 7.2% penetration.
“[That means] we have 92% opportunity to grow and help lead healthy financial futures for businesses and consumers in our market,” Province says.
Her affinity for numbers goes way back. A Springfield native and the first in her immediate family to go to college, Province graduated from Southeastern Louisiana University with a degree in finance. She worked as a teller throughout college, where she came to see the intrinsic value of the local bank to the community.
“I think that really set the foundation for learning how to serve others and be helpful in providing a service or a solution,” she says.
Province embarked on a banking career straight out of college, accepting a position in Regions Bank’s credit department. She quickly advanced into portfolio management, and within 18 months of her start date was an official banker.
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