$1M incentive helped lure Bayou Country Superfest back to Baton Rouge

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Today’s announcement that Bayou Country Superfest is returning to its original home in Tiger Stadium after being held for the past two years at the Mercedes-Benz Superdome in New Orleans, came about in part because of an incentive deal worth an estimated $1 million for the festival’s producer. Visit Baton Rouge will pony up $350,000

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