In 2001, Magnetrol International, a leader in the instrumentation industry, launched Orion Instruments in Baton Rouge.
As 10/12 Industry Report details in a feature from its latest issue, the company specializes in custom engineering and manufacturing instrumentation focused on magnetic-level indication (MLI), primarily for the purpose of measuring and controlling liquid levels.
Like its constellation namesake, Orion took direct aim at the global market and armed itself with high-quality products and a unique focus on customer service.
From chemical plants and refineries to nuclear power and wastewater applications, Orion’s MLIs inhabit a diverse range of industrial facilities. Its products are built to withstand some of the world’s toughest conditions, from Arctic cold and searing deserts to steaming jungles and harsh marine environments.
In the past 14 years, Orion Instruments has grown from a small startup into a leading global brand, operating from a new 50,000-square-foot, state-of-the-art facility on Oak Villa Boulevard, just south of its intersection with South Choctaw Drive. More than 65% of its sales are overseas, and the company boasts products in use in 32 countries.
“From the beginning, we knew that companies in the global market were looking for a high-quality American product that enhanced facility operations,” says Orion General Manager/Director Don Sanders. “To reach our targets, we decided to travel to where they were, and understand their culture and business model. Then, we brought them here to meet our team in Louisiana and show them how our company does business. Our efforts and attention to detail, along with superior products, helped us win over customers.”
Read the full feature to learn about how Orion made a splash on the global market. Check out the full lineup of stories from the new quarterly issue of 10/12 Industry Report. Send feedback, story ideas and company news to editor@1012industryreport.com.
