BusinessReport.com

Posted on January 1 at 12:07 p.m.

Not confusion, never confusion, there has never been confusion at all in the minds of Baton Rouge consumers. The confusion issue is a clever legal tactic devised by my nephews slick attorneys in order to muscle me into submission, any so called confusion is simply a matter of curiosity in the minds of consumers, and perhaps attempts at making conversation as anyone does when they meet someone with the same last name as someone they know. The truth is, I know in my heart that I never intended on trying to duplicate anything about the corporate DeAngelo restaurants, if I had, then I did a terrible job and did everything wrong. It is so crystal clear to every thinking person that I have gone out of my way to be different. As a Baton Rouge resident for nearly twenty years I have developed hundreds if not thousands of personal & business relationships, this was the only motivating factor in using my name. (it’s business 101 to identify your business with your name) It’s the New York Pizza Co to most people, just go to my sight www.pizzafreaks.com and click on the comments and read what 98% of the people clearly understood where they were going to eat. We were chosen six times as “Chef of the Month” with Whitney Van on Tune In and also voted “Best Pizza in Baton Rouge” by the Advocate, that’s Johnny DeAngelo’s New York Pizza Co. The notoriety that we’ve received from TV, and also the Press clearly make a distinction between our little pizza place and the corporate DeAngelo program, none of them were ever confused about who we were, and they were the ones educating the people about us. Word of mouth makes up about 95% of our walk in business, the other 5% are drawn in by our Lady Liberty. I can say with all honesty that the DeAngelo name has done nothing for us except let people know that I am the owner of the New York Pizza Co as my wife Patty DeAngelo is the Owner of The DeAngelo Real Estate Group next door to the Restaurant. As far as our legal business name is concerned, a very extensive trademark search was conducted, both nationally & statewide. Our findings concluded that the DeAngelo name is very common & widely used in different variations throughout the country. Could this be why DeAngelo’s Pizzeria was changed to Louis DeAngelo’s?
Johnny DeAngelo/owner NYPC

On Family feud