BREC’s Liberty Lagoon brings in plenty of paying customers

Liberty Lagoon offers a cool retreat from Louisiana’s hot summer months with a lazy river, a vortex pool, three slides and a water playground. Averaging more than 74,000 visitors each summer, the lagoon seems to be a hit with Baton Rouge locals. So what does it cost to run BREC’s popular water park? Since opening in 2011, Liberty Lagoon has paid an average of $147,936 in annual maintenance costs and an average of $352,298 in salaries each year to its 140-150 employees. The largest chunk of money, however, went to construction costs totaling $7.2 million. In 2014, admission was $8 for those under 4 feet tall and $10 for those 4 feet or taller, while 2-year-olds and under got in free. Park revenue that year totaled $852,660. This summer, admission prices have gone up $1, and children 1 year old and under can get in free.

Annie Ourso

 

ANNUAL MAINTENANCE COSTS

2011: $126,928

2012: $138,702

2013: $164,417

2014: $161,700

Average: $147,936

Cost to construct Liberty Lagoon: $7.2 million

 

ANNUAL SALARY COSTS

2011: $324,678

2012: $331,313

2013: $366,842

2014: $386,358

Average: $352,298*

140-150 staff hired each season

*This includes full-time and part-time staff but does not include the additional expenses of FICA, insurance, retirement, etc.

 

REVENUES/ADMISSION

2014 revenues: $852,660

2014 admission prices:

Ages 0-2: free

Under 4 feet tall: $8

4 feet and taller: $10

2015 admission prices:

Ages 0-1: free

Under 4 feet tall: $9

4 feet and taller: $11

 

ANNUAL ATTENDANCE

2011: 74,353

2012: 62,368

2013: 83,134

2014: 77,591

2015: 47,528 YTD (as of July 14)

Average (2011-2014): 74,361

 

SOURCE: BREC

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