Baton Rouge-based REGYMEN Fitness has expanded into Ascension Parish, opening its 12th fitness studio in Prairieville.
The company specializes in group exercise classes with cardio workouts, strength training and boxing. The 4,300-square-foot Prairieville studio on Duplessis Road will offer over 90 workouts per month, according to a company statement.
Since developer Donnie Jarreau launched the brand in 2017 with several partners, REGYMEN has quickly expanded with company and franchise locations in Florida, Louisiana and Texas. The company has also launched a licensing program with the YMCA and has three units in Virginia.
The brand has three Baton Rouge locations: Bluebonnet Boulevard, Drusilla Lane and Nicholson Drive.
“Our goal is to open an additional seven to nine fitness studios this year and sell 30 franchises in 2019,” Jarreau says.
The company is targeting southeast for its expansion plans and has named Birmingham, Orlando, Atlanta, Memphis and Nashville among its target markets for franchises.